at the very Core of it all … is Content!
Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences Shanghai-June 27- Global leading information and measurement company Nielsen today announced that it is partnering with Weibo, a Chinese microblogging website, in a collaboration that will take digital audience measurement one significant step further. The two …
Beijing — Feb 21, 2017 —After experiencing three consecutive quarters of stability, the Chinese Consumer Confidence Index (CCI) rose from 106 in the third quarter of 2016 to 108 in the fourth, according to the latest Nielsen Consumer Confidence Index survey. Throughout 2016, the quarterly consumer confidence index remained stable in the 105-108 range, showing …
SHANGHAI -Sept 28 – Leading global measurement company Nielsen recently announced the appointment of Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China. Vishal brings with him over 16 years of experience across 5 different geographies in building and managing client relationships and providing consulting on …