Ten Commandments of Mobile Marketing -Binay Tiwari, Head – Marketing, Vserv.mobi
1. Thou shalt mobilise your brand strategy Mobile is not just a medium. It is a consumer lifestyle that is fundamentally changing how we live, work and play. Just creating a mobile-optimised landing page and/or a mobile app to ‘check the boxes’ will not cut it. As a brand guardian, you need to re-examine how …