- SEVEN by MS Dhoni – A Fitness and Active lifestyle brand for the #changemakers
- The brand further plans to expand its reach by opening 100+stores by December’18 and 300+ stores by 2020
Surat, 1th December,2017:Following the success of the first exclusive store launch in M.S. Dhoni’s hometown, Ranchi, and their recently launched store in Rajasthan, Ajmer, Seven by MS Dhoni inaugurated its third exclusive store in Gujrat, Surat on 29th November, 2017. The store located in Rahul Raj Mall, Suratwas inaugurated by the rising cricket star Kedar Jadhav. The brand, which started its journey in February 2016 has its eminent presence across more than 300 distribution outlets, 40 + multi-brand outlets across the country and is also available on all leading e-commerce platforms like Jabong, Myntra, TataCliq etc along with its own website www.7.life.
Seven By MS Dhoni has become a name for innovative fitness wear, serving the entire dynamics one can think in sport and fitness categories such as running, training and lifestyle sport with a product portfolio that encompasses an attractive variety of footwear, apparel and accessories for both men and women.
Each of SEVEN’s products incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort.Designed for the free spirited youth of today, SEVEN’s footwear categories are concocted with ace technologies such as Buoyance, a gel based cushioning insert, 40 Mesh- engineered single unit upper using multiple layer, Loop, a technology that enhances flexibility, breathability of the upper, etc. Its apparel’s domain offers innovations such as Reflectec, a high visibility graphic that reflects bright under light, tri-cool, a moisture wicking treatment that allows the fabric to disperse the moisture, preventing sweat absorption, amongst several other impressive technologies.”
Kedar Jadhav who inaugurated the store in the city said,” Fitness has become an essential part of each individual’s life. As a sports person, our fitness gear matters the most to us, as it is one of the key indicative factors which help us enhance our performance. I am glad that Seven By MS Dhoni is reaching all parts of the country through various channels and providing the right fitness gear to all sports and active lifestyle enthusiasts. Their products are designed and made with superior quality and precision and are setting a benchmark in the fitness wear category for all national and international sports brands.
Just like their first outlet in Ranchi, the new outlet is also is as appealing with the vibrant aura as its global brand ambassador, MSDhoni. Seven Brand store ambience is visually appealing with raw and urban material palette that offers a unique shopping environment.Each layer of the showroom is lit in a warm day light, creating a striking and hypnotic experience for customers. The brand’s #Changemaker attitude can easily be seen resonating throughout the collection stored in the contemporary outlet atRahul Raj Mall, Shop No 68, Ground Floor, Surat.
Mr. Arun Pandey, CMD and Chairman, Rhiti Group, India’s fastest growing conglomerate with interests in sports, fitness and entertainment said, “SEVEN by MS Dhoni is the first Indian International sports brand and we are focused on taking it to places. With our third excusive store launch in Surat in the presence of Kedar Jadhav, we are focused to expanding our reach further across the country. We plan to open 20 to 25 exclusive stores by the end of this financial yearand about 100 outlets by December, 2018. Alongside expanding in Tier II and Tier III cities, we are also focused on expanding in satellite and key cities.
On its opening ceremony, the store was flooded with a multitude of fitness enthusiasts and fans of Mahi and Kedar. The brand also engaged the audiences through a 360 media and marketing campaign with #IAMSEVEN.
About Rhiti Group:
Rhiti Group is a fully integrated sports marketing and management company offering athlete representation, sports asset management & marketing, event management, media rights distribution, sponsorship and consultancy services. Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate with the unremitting support of its team. The key stakeholders in the team bring their experience from various prominent names in the sports industry like Adidas, Reebok, Aldo and Bata and are excelling in providing guidance for the growth of the company. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar, Faf du Plessis, Mohit Sharma, Neil Taylor, Kaustubh Radkar and many more.
Rhiti Group has varied brands (DRCricket7; Fit7; Inspired Entertainment, Ranchi Rays, Chennaiyin F.C.; SEVEN by MS Dhoni a retailing arm of the company; Bike Festival Of India) under its umbrella with its headquarters in New Delhi and regional offices in Mumbai, London, New York and Singapore.
Website:www.7.life