4th August, 2015: The Body Shop, UK’s iconic retailer of cosmetics and toiletries along with the effervescent brand ambassador Jacqueline Fernandez, unveiled the revitalizing Fuji Green Tea™ range containing the essence of pure green tea sourced from the heartland of Japan. Fuji Green Tea™ range is the first body range infused with real green tea leaves and their benefits. The Body Shop experts hand-pick the finest shoots from the foothills of pristine Mount Fuji, to capture the potent antioxidant power. These properties are further infused into the range to replenish and refresh with pure moisture for healthier-feeling skin. The Body Shop launched the Fuji Green Tea™ range in conventional and authentic Japanese tea ceremony hosted by Malini Agarwal, founder and editor-in-chief of Miss Malini.com. The traditional Japanese tea ceremony also known as Ocha, includes four stages of preparing and serving Japanese green tea, called Matcha. The first stage ‘Kiyomeru’ consists of cleaning and preparation of the tea. In the second stage ‘Atatameru’, hot water is gently poured over the Matcha green tea and the mixture is swirled for the color to appear. In the third stage ‘Mitasu’, the tea is slowly sipped to replenish health. In the final stage ‘Sheageru’, guests are rewarded with a finishing sweet to complete the tea ceremony in perfect harmony.
Taking this knowledge further, The Body Shop has created a modern day detox ceremony for your skin using the Fuji Green Tea™ range. Three simple steps to detoxify and replenish the mind, body and soul!
- Cleanse -Use the Fuji Green Tea™ body scrub, exfoliating Soap and body wash with real green tea leaves to make your skin feel cleansed and revitalized.
- Replenish -Indulge in three levels of pure moisture available in three sensorial textures. From nourishing Body Butter for up to 24 hour full-body hydration, to lightweight Body Lotion and the cool texture of the innovative Body Sorbet for fresh hydration.
- Refresh – Awaken and revive the senses with the sophisticated aroma of the citrus-fresh scent of Fuji Green TeaTM Eau de Cologne. It’s the perfect blend of green tea, bergamot, lemon and mandarin top notes with a floral heart of camellia, jasmine and violet.
Talking about her love for the range, Brand ambassador and actress Jacqueline Fernandez says, “The Body Shop has created a reviving detox ritual for the skin with the new Fuji Green Tea™ range which I feel is a so essential for us in our hectic lifestyles today. It’s so refreshing and calming, an instant mood lifter. I love using the entire range and my absolute favorites are the Fuji Green Tea Body Scrub for its deep cleansing and revitalizing properties and the Fuji Green Tea Body Butter for its nourishing properties and up to 24 hour of hydration.”
Agreeing with the brand ambassador, Shriti Malhotra, COO, The Body Shop India says, Green tea is known for its antioxidant properties and detoxifying health benefits. It has been revered for over 400 years in social and cultural activities all over the world. Moreover, this potent ingredient has been a skincare secret that’s been part of the beauty regimes of Japanese woman for generations, to help retain moisture and tighten pores of their skin. We took this knowledge further and created this fantastic refreshing range. The Fuji Green Tea™ range revives the body and detoxes the mind and is an effortless way of rejuvenating, mind body and soul. We are confident that Fuji Green Tea range is going to be loved by all our consumers in India.”
About The Body Shop –
At The Body Shop, we believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too. The Body Shop products are created using the finest ingredients sourced from the four corners of the globe, which are not tested on animals and are 100% vegetarian. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use.