 3 August 2015 – The World’s 50 Best Restaurants has announced a partnership with Mexico for an exclusive campaign, #50BestPass, leading up to the Latin America’s 50 Best Restaurants awards ceremony later this year.
Followers of #50BestPass on social media can expect an access-all-areas pass into daily life at three of Mexico’s top restaurants and their award-winning chefs. The public also have the opportunity to enter a competition to win their own #50BestPass and attend Latin America’s 50 Best Restaurants awards ceremony in Mexico City on the 23rd September, as part of a fantastic week-long food-lovers’ trip for two to Mexico.
After two very successful years in Lima, Peru, this year’s awards ceremony for Latin America’s 50 Best Restaurants will take place in Mexico City. Through this, The World’s 50 Best Restaurants have a unique opportunity to shine a light on Mexico as a leading gastronomic destination.
William Drew, Group Editor of The World’s 50 Best Restaurants, said: “We are delighted to be partnering with Mexico to showcase the diversity and quality of its restaurants and deep-rooted food culture. This campaign aims to reflect Mexico’s status as a global culinary travel destination. It will also provide exclusive access inside the kitchens of some the region’s finest dining destinations.”
Key information:
- The World’s 50 Best Restaurants will take their audience behind the scenes of three top restaurants in Mexico (Sud 777, Pangea and Amaranta). With their #50BestPass, audiences will see all of the action as it happens, from prep to table and everything in between. All they need to do is follow Latin America’s 50 Best Restaurants on Instagram, Facebook and Twitter or #50BestPass for behind-the-scenes access.
- During August, there will be an exclusive social media competition as part of the campaign. The competition will run globally, encouraging social media users around the world to post images and videos using the #50BestPass hashtag for their chance to win a week-long gastronomic trip to Mexico City, including VIP tickets to the Latin America’s 50 Best Restaurants awards ceremony itself
- The World’s 50 Best Restaurants will also be publishing an editorial series on its website, focusing on the different regional cuisines and cultures of Mexico and highlighting the recommendations of local chefs and experts
About The World’s 50 Best Restaurants
Organised by William Reed Media Group, The World’s 50 Best Restaurants list has been published since 2002. The company also publishes Latin America’s 50 Best Restaurants and Asia’s 50 Best Restaurants, both launched in 2013. William Reed Media Group is solely responsible for the organization of the awards, the voting system and the lists.
The World’s 50 Best Restaurants list provides an annual snapshot of the opinions and experiences of almost 1,000 international restaurant industry experts. It is a globally recognised gastronomic reference point which showcases leading trends and highlights great restaurants from all corners of the Earth.
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