A venture of InShip Consultants, Thombya is set to tie up with over 100 brands and offer up to 6000 products for free to their consumers!
Bangalore, Jan 14, 2013. Thombya, an online brand portal is set to tie up with over 100 brands and target a consumer base of 10 million and offer up to 6000 products for free. This uniquely designed portal will help brands gain mindshare and directly interact with their consumers through online dialogue forums and inbuilt survey mechanisms.
“It all came about with a simple idea of having a portal where people stand a chance to win free products every week” says Nisha Padaki, Founder and Marketing Director of Thombya. The idea has since evolved to take shape into a brand portal which allows brands to host their products and sell them directly to the consumers through a new and innovative model of engagement.
Thombya is unique both as a business model and to the consumer. From a business perspective, Thombya clearly steers away from an inventory led e-commerce model which has the same economic characteristics as the traditional brick-and-mortar model when it comes to inventory risk exposure, warehousing, and sourcing. Rather, Thombya operates on an intermediary model that allows brands to sell directly to their consumers. From a consumer perspective, Thombya moves from ‘charging’ the consumer to ‘rewarding’ the consumer, hence creating a win-win situation both from a business and consumer standpoint.
“High level of unsold inventory can be operating loss for any e-commerce company. Our idea was to steer away from this risk completely” Says Neeta Padaki, Founder and Financial Director at Thombya. With a strong business plan, a dynamic website and a team of go-getters, Thombya is currently scouting the market for tie-ups with top brands. Thombya is set to hit the Indian market in the next couple of weeks!
About InShip Consultants
InShip Consultants Pvt.Ltd. is a diverse Technology, Communication, and Real Estate Company focused on improving brand and asset values through timely innovation. InShip integrates the diverse service lines to provide customized people-centric solutions, based on fundamental customer and market insights. Neeta Padaki and Nisha Padaki, sisters and seasoned industry professionals in the fields of Finance and Communication started this venture with an outlook of creating a multi-national company.