TimesJobs.com is a comprehensive career portal that helps Candidates Fuel Their Success with Jobs from Across the Web, Employer Insights and Skill Assessments and Enhancements
5 March 2014: TimesJobs is unifying all its career development offerings in a revamped product for seamless experience and delivery to job-seeking candidates. A candidate will now access all services personalized for them under their TimeJobs.com login – from gaining employer insights, assessing their skills, enhancing their career prospects and applying for any job from across the web thereby fueling their success.
“Indue to our latest product revamp and by synergizing our core offerings this campaign introduces our new value proposition –TimesJobs helps candidates make better career choices. With a unified career growth solution and this subsequent campaign, TimesJobs aims to coalesce its offerings in the mind of the user and be seen as a comprehensive career destination – that “Fuels your Success” says Vivek Madhukar, COO, Times Business Solutions Ltd., which owns and operates TimesJobs.com.
TimesJobs is making the transition from being just a supplier of jobs to a platform for complete career development that energizes and propels the candidate to greater success; this is being mirrored in the new ad campaign entitled – “Fuel Your Success”
“The campaign’s target audience is all experienced working professionals in India. To make a correct career decision every professional goes through the stages of researching companies, assessing and enhancing their abilities and applying to the job they are best suited for- this is to whom the Fuel Your Success campaign communicates.” Explains Vikas Verma, Marketing Head, TimesJobs.com
The creative route leverages the three pillars TimesJobs.com stands for – Jobs from across the web, Employer insights and Skill enhancement. These ads show dissonant situations that compel working professionals to reassess their career growth path and positions TimesJobs as the solution that propels their growth.
The Key takeaways from the campaign are that TimesJobs helps a candidate in three things:
- i. Identifying the areas where one needs improvement, and then helping in skill enhancement
- ii. Giving complete insights about employers, and helping the candidate take an informed decision
- iii. Providing all premium jobs from across the web in one place
The campaign will be high decibel and present across all major and popular websites relevant to the target audience.
Sample Creatives –
