New Delhi, March 3, 2016: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.
From jumping off a cliff to starting a new fitness regimen to helping people in need, fans expressed the change they wanted to bring about this leap day on TLC’s social media pages. The campaign gave fans a reason to turn their dreams into reality take the leap from thinking to doing.
The month-long campaign gained immense popularity on Facebook, Twitter and Instagram, and invited fans to make the most of the bonus day by sharing their experiences on social media with the hashtag #TakeTheLeap. Thousands of fans participated in the contest on the TLC India Facebook and Twitter pages and won exclusive merchandise.
About TLC
TLC is an in-home getaway for aspirational viewers who want to experience the best the world has to offer. Providing an extensive mix of programming on travel, cuisine, makeover, fashion and relationship, it encourages viewers to make the most of their time and live the most rewarding and exciting lives. Travel experts share insiders’ secrets of the world’s most fascinating destinations; celebrated chefs and restaurateurs prepare delectable cuisines; lifestyle personalities reveal their techniques for making body, hair, homes and lives more attractive and wandering cameras uncover the coveted lives of the rich and famous.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 200 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. In Asia Pacific, eight Discovery brands reach 612 million cumulative subscribers in 37 countries and territories with programming customized in 15 languages and dialects.