Bangalore, 17thDecember 2015:Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced that the Camry Hybridhas won the coveted “Full Size Sedan of the Year”at the 11thNDTV Car & Bike Awards 2016held at the DLF Country Club in Gurgaon on the 14th of December, 2015.This award testifies the growing popularity of hybrid technology in India and reiterates the superiority of Camry Hybrid for its ideal combination of a luxury sedan and hybrid technology, making it a unique offering in its segment.
Expressing his delight on the award, Mr. N Raja, Director and Senior Vice – President, Sales and Marketing said “This award comes as great inspiration for all of us at Toyota. Energy crisis and increasing pollution are some of the gravest problems faced by the world today. We at Toyota, aim to lead the future of mobility by addressing these challenges. Camry Hybrid has been appreciated for its ideal combination of a luxury sedan and hybrid technology, the car now constitutes around 90% of the total Camry sales in India, which is a testimony to hybrid’s growing acceptance in the country”.
At present Camry Hybrid constitutes more than 85% of the total Camry sales in India (also sold with gasoline engine), testimony to hybrid’s growing acceptance in India. Launched in the end of April this year, Camry Hybridsold 762 units since launch as compared to 720 units sold in the whole of 2014, emphasizing customers’ acceptance of hybridization as the future.
Toyota flaunts a rich lineage of over 15 years in hybrid with over 8 million hybrid cars across the globe. Toyota Camry is the first hybrid vehicle to qualify for the incentive provided by the Government under its Faster Adoption & Manufacturing of Electric cars (FAME) to receive a markdown of Rs. 70,000 in its price.
The Camry Hybrid is the first ever locally manufactured full hybrid vehicle with 48% more fuel efficiency and 25% lesser CO2 emissions when compared to the car of the same size in petrol variant. The car’s“strong hybrid” powertrain combines the performance of a 2.5 liter Atkinson cycle for – cylinder gasoline engine and high – torque electric motor. The Camry Hybrid is a strong self-charging vehicle, unlike an electric vehicle. When the vehicle decelerates or at the time of braking, the electric motor acts as a generator and converts the kinetic energy to electric energy in a process called regenerative braking. This energy is stored in Camry Hybrid’s HV battery pack for later use when needed to power the vehicle. In India, TKM created history by launching the first ever locally manufactured hybrid – Camry Hybrid, in Aug 2013. Globally India is the 9thcountry or region to manufacture Toyota hybrid vehicles.
Overview of TKM
| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Group: 11% |
| Number of employees | Approx. 7, 000 + |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Upto 3,10,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. |
| Installed Production capacity | Upto 1,00,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Corolla Altis, Etios, EtiosLiva, Etios Cross, Camry & Camry Hybrid |
| Installed Production capacity | Upto 2,10,000 units |