New Delhi 09 April, 2015: With a motive to target majorly the affordable market in sports lifestyle category in India, Globalite, a sports lifestyle brand has recently launches its own TV shop named “Global Fashion Shop”. Globalite was initiated three years back in India to compete with those high-end sports lifestyle brands which are out of reach from middle-class segment. The TV shop will see all fashion, lifestyle and some electronic products too.
Speaking on the new development, Aayushi Kishore, co-founder & CEO, Globalite Retail said, “In a short span of three years time, Globalite has become a big competitor for established brands in Indian sports lifestyle market. Launching of own TV shop is another feather added into the hat of Globalite’s success story. The shop aspires to bring the fore aspirational, fashionable and trendy products at the best price, for the mid segment population in the country. The endeavour is to penetrate to the market which does not have access to buying from other channels. Global fashion shop will provide excellent value for money and an aspirational value attached to every deal.”
Globalite manufactures all footwear inhouse and can pass on competitive pricing to the customer because it is 100 per cent vertically integrated. The company is expanding and keeps introducing new and fresh designs of sports lifestyle products for both men and women in every season.
About Globalite Retail:
Globalite is a three year old leading sports lifestyle brand in India, selling lifestyle footwear and apparels at the best price.
By bringing out innovative and internationally inspired casual and sports footwear collection, Globalite has revolutionized and created a new mid segment market, in which it has emerged as the leader. The target customer is the young population which cannot afford the top few international brands. Globalite’s footwear line includes a sports casual line, sneakers, sports casual shoes , loafers and clogs between the price segment of Rs 499 to Rs 1499. With the astronomical success in the footwear category the company has also launched the apparels and accessories category.
In the present 15000 core+Indian footwear market (which is still at a nascent stage- at just about 10% of the Chinese footwear market) there is still a huge void in the segment, in which Globalite has successfully branded itself.