Uber and ItzCash Enter Strategic Partnership to Bring Smarter Urban Mobility to More Indians

4 November 2015: Uber, the on-demand mobility platform that is transforming how commuters move around, today announced a strategic partnership with ItzCash Card Ltd., India’s leading digital payments solution company. The partnership with ItzCash will further allow Uber to expand its customer base by offering “the on-demand urban mobility experience” to the under-served / under-banked segments across Chennai, Chandigarh and Nagpur.

ItzCash is among the largest facilitators for Travel business owing to its 75,000+ pan-India network of retail touchpoints. These touchpoints – called ItzCash World outlets regularly witnesses influx of thousands of customers for enquiries and facilitating transactions. As part of this pilot, Uber will leverage many of ItzCash’s existing network of retail touchpoints in these three cities to generate awareness and build deeper engagement. The partnership allows Uber to further extend and integrate its on-demand platform to millions of new potential riders in the metros and T2-T4 towns and cities, going forward.

“The Tier 2 and 3 cities and SEC B, C segments will make up the next 500 million consumers for the sharing economy,” said Mr Naveen Surya, Managing Director at ItzCash. “Uber has been at the forefront of the sharing economy revolution in India. As a company that pioneered on-demand financial inclusion through innovative instruments, we at ItzCash are excited to serve as the catalyst for helping Uber tap into this vast pool of consumers and make urban mobility smarter and affordable for all Indians.”

Amit Jain, President of Uber India said, “We are very excited about this partnership. ItzCash has an extensive retail presence and expertise in working with the underbanked segment. This partnership will go a long way in helping us engage with millions of underserved commuters as we expand into smaller cities in India.”

About ItzCash

Itz Cash Card Ltd., India’s largest “Digital Payment Solutions Company”, was established in 2006. A pioneer in the digital payment solution in India, ItzCash initiated the concept of digital payment solutions to the Indian consumer and various business entities, heralding the beginning towards enabling a cashless transacting society. ItzCash continues to build on its innovation augmenting its product portfolio while continuing to provide robust technology driven service delivery platforms. It constantly invests in upgrading technology towards creating world-class digital payments solutions architecture.

ItzCash has thousands of merchants across the retail space and is spread across more than 3,000 locations including cities, towns and rural India. It has over 75,000 ItzCash franchisees branded as “ItzCash World” servicing more than 3 Lac customers a day. For further details, visit www.itzcash.com

About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Today Uber is available in over 343 cities in 62 countries. www.uber.com