After releasing a special “Cricket 2014 version” of its mobile browser before the start of the IPL season, UC Browser has seen a tremendous surge in web traffic to its cricket content and game offering. UCWeb has reported that currently over 1 million unique visitors are using UC Browser to view cricket content each day. This number is up from 150,000 daily unique visitors for cricket-related content just prior to the start of the season. Meanwhile, UC Browser’s “IPL Guessing Game” is drawing more than 550,000 visitors per day with its attractive prizes.
The latest version of UC Browser was redesigned with a new user interface that allows users to quickly and conveniently access the most complete and up-to-date IPL-related information including live scores, previews, commentaries, interviews, stats, photos, videos and more. This version also includes a “Cricket” add-on that gives users timely reminders of upcoming matches. UC Browser’s exclusive “IPL Guessing Game” encourages cricket fans to guess the winner of each match and gather points to win IPL match tickets, custom cricket gear, and gadgets including iPhone 5s.
For Mother’s Day, the team behind UC Browser released a hilarious Mother’s Day video to remind cricket fans of the most important woman in their lives, whom they may have ignored amid the frenzy of IPL.
About UCWeb
UCWeb Inc. (UCWeb) is a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb’s mission has been to provide better mobile internet experience to billions of users around the world. The flagship product of UCWeb, UC Browser, is available on more than 3,000 different models of mobile devices from over 200 manufacturers, and is compatible with all mainstream operating systems. Serving over 500 million users in more than 150 countries and regions around the world, UC Browser is now available in ten languages including English, Russian, Indonesian, and Vietnamese. Additional information about UCWeb and UC Browser can be found at www.ucweb.com