Dubai, 29th January, 2015 – Swiss luxury watch manufacture Ulysse Nardin and its exclusive retail partner in the UAE, Bin Hendi Enterprises marked a new chapter as they officially opened the doors to the brand’s largest boutique in the world at the Dubai Mall under the patronage of H.H. Sheikh Mansoor Bin Mohammed Bin Rashed Al Maktoum. Partners for over two decades, Bin Hendi Enterprises and Ulysse Nardin inaugurated the new boutique in the presence of guests of honor, President of Bin Hendi Enterprises, Mr. Mohi-Din Bin Hendi and CEO of Ulysse Nardin, Mr. Patrik P. Hoffmann who officiated the milestone event.
Spanning 240 sq. m, the launch of Ulysse Nardin’s biggest boutique was held subsequent to the brand setting up its office in Dubai. Another highlight heralding the launch was the exhibition held between the 28th and 31st of January at the Dubai Mall wherein Ulysse Nardin’s exceptional musical marvel, the ‘Vivaldi’ watch was showcased in a first preview before it makes its official debut at forthcoming watch fair, Basel World 2015 in March.
Speaking out on the occasion, Mr. Patrik said, “We are thrilled to be opening Ulysse Nardin’s biggest boutique in the world with our esteemed and long-standing partners, the Bin Hendi Group. Dubai is one of the most prime retail destinations in the world and the perfect dwelling for Ulysse Nardin’s biggest boutique thus also reinforcing the importance of Dubai and the Middle East market and patrons to the brand.”