~ Catch the new VIP campaign ‘Where do you want to go? created by the duo ~
National 19th May 2015: With a motive of captivating the audience, luggage giant VIP Industries Ltd. has associated with the best the industry has to offer. For their new campaign, brand VIP has collaborated with Vikas Bahl, Director of box office hit and National award winning film Queen and Prasoon Joshi, writer, poet, lyricist, screenwriter, advertising guru and the maker of some of the finest ad commercials.
Expressing his content towards the TVC, Mr. Prasoon Joshi, Chairman McCann Worldgroup Asia Pacific & CEO McCann India says, “Where do you want to go? is an attempt to portray the change in the new confident India through the differently abled whilst subtly displaying the new collection of VIP. This creative thought is built around celebrating the new emotions around the journeys that Indians are undertaking, and the story of the blind girl as a protagonist is a creative metaphor which represents the emotions of a new & bolder India that is forging ahead. The entire team has stayed true to VIP as a luggage brand which has always remained part of Indian popular culture and this commercial represents it contemporary role in the Indian society”
Speaking about the way the TVC has turned out, Director of the campaign and the blockbuster movie Queen, Mr. Vikas Bahl says, “Directing a movie is far easier than making an ad commercial. You barely have few seconds to convey a message as compared to the hours one has for a movie. ‘Where do you want to go?’ is based on a concept that will make you think of those who can’t normally travel but how it’s possible if you put your mind to it. I hope justice has been done to the concept through my direction.”
Speaking about the new marketing approach Mr. Sudip Ghose, Vice President-Marketing, VIP Industries says, “Brand VIP is about travel. We at VIP believe that every individual would like to travel irrespective of their socio economic or health condition, as travel brings joy and experience of a different kind. ‘Where do you want to go?’ is a concept that is extremely close to us, depicting the hidden journeys.”
The TVC which is currently on-air, showcases ‘Verve Nxt’, a lightweight, stylish collection available in golden yellow. The campaign will witness a 360° marketing approach across all the mediums of print, radio, television, digital and social media nationally.
About V.I.P. Industries Ltd:
Established in 1971, VIP Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its four factories produce nearly five million pieces a year, making it the second largest producer of luggage in the world. The state-of-the-art VIP Design Lab at Nasik has to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and quality conscious traveler. VIP Industries already has a global footprint with its products available not just across India but also all over Middle East, the UK, USA, Germany, Spain, Italy and select African and South East Asian countries.