VivaConnect, an innovative mobile marketing company based in Mumbai held over 30 million interactions every single day in last 6 months, through services of Voice calls, Missed calls & SMS. These interactions originated over mobile phones and built a connect between brands and their customers through contests, games, surveys, feedback, polls, sampling, voting, notifications, coupons, registrations, authentications, referral programs, reward schemes, etc.
Being part of a service Industry the company stringently abides the guidelines prescribed by Telecom Regulatory Authority of India (TRAI). Moreover, they even enlighten each of their client about TRAI’s guidelines; before proceeding with any of their campaign. Making it their vital responsibility to ensure that their services promote convenience and are never a nuisance to mobile subscribers.
The figure made it clearly evident that mobile phones have surpassed other media of connect owing to the individual reach, real-time engagement, two-way communication and almost zero cost per interaction.
VivaConnect not only safeguards their clients but also thinks for the customers (end user) of their clients. This can be witnessed from the previous incident where as the concern grew for confidentiality & security of subscribers data, VivaConnect went to acquire Payment card industry Data Security Standard Certification (PCI DSS), to assure privacy & confidentiality of Personal Identifiable Information (PII) and Specific Personal Identifiable Information (SPII) as per global information security policies for their clients. Its in process and they shall acquire it soon
‘Brands & Enterprises have increasingly taken up to Mobile marketing services for interacting with their customers. Now its the next phase where they seek for innovative concepts to enhance this engagement. So at VivaConnect, we work in close knit with our clients to reach their desired target audience, no matter how specific and vast their TG is. Together we focus over end-user experience & having simplest call to action.’, says Mr. Vikram Raichura (Managing Director, VivaConnect).
VivaConnect heads operations from Mumbai office & looks over northern India from their corporate office in Delhi. Their clientele includes prominent Consumer Brands, BFSI enterprises, Entertainment Industry, Media Houses, TV & Radio channels, etc. The company was recently bestowed with 2 Gold Awards at IDMA 2014 for Best Innovation in Mobile Marketing and Best Use of Technology. In a way their outstanding ensemble has paved the path for leveraging brands connect over mobile with their customers, in India.