Central Bank of India (CBI) is one of the leading Banks in India; it holds a prominent place among the Public Sector Banks. Providing value added services to its customers has always been one of the core objectives of the bank.
When VivaConnect approached CBI, proposing Missed Call Solution, it took no time for CBI to realize the potential of the service.
Currently to know account balance a customer can call his bank, visit ATM / Branch, send SMS, access net banking or download Mobile app. These modes demand money, time, net connectivity, Smart phones and/or literacy. Moreover the latter are suitable to sophisticated masses.
By embracing VivaConnect’s Missed Call Solution, all these drawbacks were effectively overcome. CBI customers can now check their account balances in real-time at their preferred place, on their preferred mode: The Mobile. This was an unique solution proposed by VivaConnect to account holders of Central Bank Of India, as the solution was easy and seamless in process. The uniqueness of this solution was that it involved ZERO COST, to the consumers. It could be availed even with ZERO BALANCE on their tariff plans! The easiest part was that it also features ZERO LITERACY for the end consumer. Thus enabling CBI to connect with their wide customer base using any mobile device – from iphone to China phone…! Banking is now just a call away..!
Considering 1 minute is utilized per inquiry, deploying this solution CBI saved millions of minutes each month of the bank. CBI has received “Finnoviti Award 2012” from “Banking Frontiers” for innovation in Banking Products namely Missed Call Alert. Apart from three other consecutive awards in the same category.
Missed Call Solution of VivaConnect has thus created a WIN-WIN situation for CBI & it’s Customer. The bank is now seeking to provide extended services such as One-Time Password (OTP) requests and ATM Feedback service through Missed Call Solution to its customer in the near future.
About Viva connect
VivaConnect is India’s leading Mobile Marketing Company having the largest Non-VAS infrastructure for Voice and Missed Calls besides SMS, Email and Mobile App Development.
Founded in 2001, They enable businesses to reach, engage & analyze their consumers across the mobile horizon, powering BILLIONS of interactions till date. They manage a daily traffic of 15 million outbound calls through their pool of over 800 PRI’s.
They ideate, develop, and deliver “AWESOME” mobile marketing initiatives and experiences for Brands, Television Networks and Enterprises by meeting the ever-changing & diverse customer needs on their most preferred device, THE MOBILE.
Some of their Clients are Citibank, Standard Chartered Bank, Eureka Forbes, Zee Cine awards to name a few.