- VLCC has launched a global crowdsourcing contest to discover a new corporate logo
- The rebranding initiative is in-line with both the transformation of the company as well as its vision for the future
Gurgaon, 23rd August 2016 – As a global first in its category, VLCC, the leading wellness and healthcare company, has adopted a crowdsourcing path to discover a brand new identity for the company. Launched exclusively on www.99designs.com, the world’s largest online graphic design marketplace[1], VLCC seeks to discover its new identity by adopting a global approach that will signify its growth and transformation, and celebrate the culture of customer centricity built over nearly three-decades. There are more than a million designers globally on 99designs.com who will have the opportunity to submit entries for this contest. This brand discovery also helps VLCC connect with the new generation of customers.
“Launching a contest via crowdsourcing to discover our new logo marks the arrival of a new era at VLCC to be perceived as the beauty and wellness partner through the journey of our consumer’s life. We are currently on the most dynamic growth trajectory, with an ever increasing number of people becoming conscious of not only their looks but also about their overall health.” said Syed Safawi, Managing Director and Group Chief Executive Officer. He further added, “The time has come for ‘Brand VLCC’, to undergo a deep-seated change and embody the company we are envisioning to become.”
Launched globally, the logo designing contest is one of its kind initiative led by an established Indian multinational for creating a unified logo with identity extensions to represent the three core businesses of VLCC, namely – wellness services, personal care products and vocational education. The motive behind launching a global campaign is to design a brand identity that seamlessly finds fitment across all digital platforms, retail channels and consumer segments, while maintaining its ethos of ‘transforming lives’, including the most comprehensive brand redesign initiative ever introduced globally.
Adjudged by a panel of renowned jury members from the world of advertising and communications, including VLCC’s Co-founder Mrs. Vandana Luthra, and steered by Mr. Syed Safawi, Managing Director and Group Chief Executive Officer, the winner will be chosen from the entries of the contest. The new brand identity will be rolled out to all VLCC services, products and communications from second-half of the financial year 2016-17 onwards.
While the logo will witness a fundamental change to enhance what VLCC stands for as of today, it also endeavours to evolve with time by creating a connect with the millennial generation in a digital age. The brand’s value proposition is to become more progressive, confident, contemporary, and the most aspirational company in the beauty and wellness field.
About VLCC
Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC Health Care Limited was incorporated in 1996 and is recognized in India and abroad for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. Having among the largest scale and breadth of operations within the beauty and wellness services industry in
India, and 11 countries in South Asia, South East Asia, the GCC Region and East Africa. It has operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya. The company also operates VLCC Institutes of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment, training nearly 10,000 students annually and offering courses in multiple disciplines.
VLCC also manufactures, at GMP-certified plants owned by its subsidiaries in India and Singapore, a range of skin-care, hair-care and body-care products that the company markets in India, the GCC region and other countries, including branded skin care, hair care, and body care products as well as a range of functional/fortified foods.
A product portfolio of premium skin-care lines under the BelleWave™, SkinMTX™ and Enavose™ brands of its Singapore-based subsidiary, GVIG, is also distributed by third-party distributors across South East Asia. GVIG also has a bulk manufacturing and formulation development agreement for its personal care products with a Swiss firm.
VLCC has over 4,000 employees, including professionals such as doctors, nutritionists, physiotherapists and cosmetologists.