Initiative to address the needs of existing and new customers in remote locations
Jaipur, July 14, 2015: Vodafone India, one of India’s leading telecommunications service providers, has embarked on a customer outreach programme in Rajasthan, titled ‘Aao Milein’. Initiated with the objective of providing easy access for existing and new customers to connect with Vodafone and seek addressal to their mobile connectivity needs, Vodafone ‘Aao Milein’ is being activated in the form of service camps being set up at local ‘Haats’ across towns in the state with 5-10 thousand population.
The Aao Milein programme will be conducted in the format of a mobile store/ service station, across 7 key zones in Rajasthan, connecting with over 2 lakh people across 20 towns and villages, over a period of 40 weeks. Each Vodafone ‘Aao Milein’ mobile Customer Experience Centre has been designed as a one-stop-shop for customers. There are seven sequential walkthrough counters to facilitate requirements pertaining to Customer service, VAS & Data, Products and Services, M-Pesa, Sales counter. Additionally there will also be a Games and Refreshments counter to engage more closely with the local populace.
Extending a warm welcome to the citizens of Rajasthan to participate in Vodafone ‘Aao Milein’ Amit Bedi, Business Head – Rajasthan, Vodafone India said, “In Rajasthan, Vodafone has a customer base of more than1 crore, hailing from diverse socio-economic and demographic backgrounds. While we have one of the largest Retail footprints in Rajasthan with the maximum number of Vodafone Stores, Mini Stores and ADVMS, Vodafone ‘Aao Milein’ has been initiated to reach out to mobile phone users who don’t have easy access to a physical Vodafone Retail outlet. It is in line with our ‘Happy To Help’ philosophy and one that will help strengthen our rural foothold while developing a closer connects with rural audiences.”
So far, Vodafone ‘Aao Milein’ Mobile Customer Experience Centres have covered Anta (Kota), Anoopgarh (Sriganganagar) and Revtar (Sirohi) and local residents have responded very positively to the initiative.
About Vodafone India
Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving around 184 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint – backed up with a modern, technologically advanced network for both voice and data.
Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME’s and Government segments to communicate, collaborate and connect.
Vodafone India provides customers with a new currency in the form of M-Pesa, the world renowned mobile wallet and money transfer service. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of around 90,000 agents and more than 3 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.
With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Government’s capacity to deliver benefits and outcomes for citizens, governments and businesses. It endeavours to be a steadfast partner in the Government’s efforts towards Digital India
A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India’s most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business. The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximise impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.
Vodafone Group Plc. is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 31st March 2015, Vodafone has around 446 million mobile customers and over 12 million fixed broadband customers. For more information, please visit: www.vodafone.com
For Further Information, please contact: Vodafone India | indiacorpcomm@vodafone.com