Chennai, June 10, 2015: Following a ‘Customer First’ approach, Vodafone India, has invested over INR 750 crores on ramping up network and distribution in Tamil Nadu circle over the past 12 months (April 2014-March 2015). Already the preferred mobile services provider in terms of Subscriber base, Network, Revenue Market Share and Retail touch points, Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavour to be future ready.
Pursuing an accelerated growth strategy since April 2014, Vodafone has expanded its network footprint by adding over 3600 new sites to take total network strength to close to 6300 3G and around 10,500 2G sites across Tamil Nadu. During this period, Vodafone has also expanded its exclusive retail footprint to 890 outlets (53 Vodafone Stores (20 Global Design), 236 Vodafone mini Stores (urban and semi-urban) and 600 ADVMS (rural)).
With this ramp up, Vodafone has further extended its leadership in Tamil Nadu across relevant industry parameters – network coverage, subscriber base, retail footprint and revenue market share (RMS).
Expressing pride further consolidating Vodafone’s long term commitment to Tamil Nadu circle, S Murali, Business Head – Tamil Nadu, Vodafone India, said, “Gaining the trust of our customers and winning the distinction of being the most preferred mobile services provider in Tamil Nadu circle is not incidental. We have won the hearts of our customers by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. It is their trust and support that has enabled us to achieve leadership position in Tamil Nadu across key parameters – Network, Subscriber base, Retail footprint and Revenue Market Share. We remain committed to continue investing in bringing the best in class, innovative, relevant products and services to win customer delight in the years to come.”
Having set up one of the largest networks in the circle, Vodafone now has about 6300 3G sites in Tamil Nadu. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives. 3G has shown tremendous uptake, with 3G users now growing at 175 % YoY and 3G revenues growing at 160% YoY. Data Revenues has been growing at 90% YoY and now contributes 15.7% of circle service revenues.
With already one of the state’s largest and exclusive retail footprint, Vodafone has continued to expand its reach to cover over 32 districts in Tamil Nadu. In FY14-15, Vodafone has launched 20 + Global Design Stores in Tamil Nadu, as part of an initiative to offer an unmatched retail experience to its new age customers. Whether it is Edinburgh in UK or Erode in Tamil Nadu, Vodafone Global Design Stores offer a uniform customer experience.
Over and above our retail presence, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone mobile app and Vodafone Web Chat.
Besides multiple on-going schemes and customised tariff plans, some of the more notable introductions from Vodafone have been the launch of M-Pesa, a mobile banking and payment solution that has seen high affinity amongst migrant population in the state and Vodafone Angel Stores entirely staffed and run by women employees.
With a pan India distribution network of over 90,000 agents and with more than 3mn customers, M-Pesa is the largest banking business correspondent in the country. Vodafone M-Pesa was launched in March 2014 in Tamil Nadu and currently has almost 7200 agents, and a customer base of over 1. 5lacs
About Vodafone India
Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving around 184 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint – backed up with a modern, technologically advanced network for both voice and data.
Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wire line platforms and enables Global Enterprises, National Corporates, SME’s and Government segments to communicate, collaborate and connect.
Vodafone India provides customers with a new currency in the form of M-Pesa, the world renowned mobile wallet and money transfer service. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of around 90,000 agents and more than 3 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.
With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Government’s capacity to deliver benefits and outcomes for citizens, governments and businesses. It endeavors to be a steadfast partner in the Government’s efforts towards Digital India
A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India’s most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business. The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximize impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.
Vodafone Group Plc. is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 31st March 2015, Vodafone has around 446 million mobile customers and over 12 million fixed broadband customers. For more information, please visit: www.vodafone.com.