Mumbai, August 6, 2015: To further encourage adoption of data as well as to reward existing data users, Vodafone, Mumbai’s leading telecom service provider has launched ‘Double Data’ offer. Under the offer pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone app, will enjoy double the value of the chosen data pack. This offer is valid on all Vodafone pre-paid data recharge packs offered in Mumbai starting1st week of August.
Vodafone is the No.1 mobile services provider in Mumbai with a 32% percent revenue share. With 4.8 million data users in Mumbai, out of a total subscriber base of 8.4 million, Vodafone has seen overall data usage in Mumbai growing at 53% percent in the last one year.
Vodafone has always stayed ahead of the market trends and successfully catered to customer requirements. Data has been a key contributor to Vodafone’s popularity and growth in Mumbai. The smart phone market in Mumbai is on a continuous ascend, 82 percent of Vodafone’s user base in Mumbai has data enabled handsets.
Elaborating the benefits of the ‘Double Data’ offer, Ishmeet Singh, Business Head- Mumbai, Vodafone India, said, “We are the preferred telecom service provider of Mumbaikars. More than 57% of our subscribers today use mobile internet, primarily for surfing, email, social networking sites, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of gratifying our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. We are offering them double value and encouraging new data users to explore the wonders of the internet using Vodafone’s Faster Smarter, Better 3G service. A host of data packs to cater to various customer categories and usage patterns are being offered. In line with Vodafone’s signature style, we will also be going live with a creative campaign on Vodafone’s ‘Double Data’ initiative, beginning the first week of August.”
The ‘Double Data’ campaign is spread over multiple media channels including TV, radio, digital & on ground initiatives. As a part of an endeavour to engage more closely with channel partners and getting them to don the avatar of Vodafone brand icons, Vodafone Mumbai has introduced a Vodafone Data Premier League contest, which has in built gratification offers for Retailers driving sales of double data offer through the Vodafone’s 121 platform.
Continuing with its endeavour towards improving overall customer experience, Vodafone India invested over Rs 1000 crores in Mumbai circle over FY 2014-15 to strengthen its network by putting up over 950 new 3G sites and expand its retail footprint with the opening of 11 new Vodafone Global Design Stores.
About Vodafone India
Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving over 185 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint – backed up with a modern, technologically advanced network for both voice and data.
Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME’s and Government segments to communicate, collaborate and connect. With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Government’s capacity to deliver benefits and outcomes for citizens, governments and businesses. Vodafone endeavours to be a steadfast partner in the Government’s efforts towards Digital India.
Vodafone India provides customers with a new currency in the form of M-Pesa, the world renowned mobile wallet and money transfer service. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of over 90,000 agents and more than 3 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce.
A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India’s most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business. The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximise impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 55 more, and fixed broadband operations in 17 markets. As of 30 June 2015, Vodafone had 449 million mobile customers and 12 million fixed broadband customers. For more information, please visit: www.vodafone.com.