First ever LIVE video coverage of IIFA on the mobile
National, 29th May: #fame, India’s first LIVE video entertainment platform will beam the 16th IIFA Awards LIVE starting Friday, 5th June to Sunday, 7th June, through its path breaking and India’s first LIVE video entertainment app, #fame. It’s the closest you’ll come to clutching the IIFA trophy, in a manner of speaking, as you hold your mobile phone to watch your favourite celebrity bag their award at the 16th edition of International Indian Film Academy (IIFA) Awards 2015 in Malaysia.
Much beyond the official bytes, rehearsals, interactions, and photo-ops, #fame app is the platform where you will get to watch the most real reactions and happenings, uncut and LIVE.
Saket Saurabh, CEO, #fame said, “As India’s first live video entertainment app, #fame is the perfect destination to deliver IIFA, the most iconic award in entertainment today to fans globally. For the first ever, millions of viewers can catch all the action on their phone live, uncut and interact with top stars real time. We are delighted to partner IIFA in this exciting unprecedented innovation and are confident that this will take the IIFA experience to the next level.”
Sabbas Joseph, Director, IIFA and Wizcraft said “IIFA has always been at the forefront of innovation and we are excited to partner #fame in taking IIFA live on the mobile to viewers globally”.
Available in beta on iOS and Android, the app is mobile video platforms where performers can beam live to fans and audiences through their smartphones. As part of this pioneering foray, #fame will bring on-board more than 50,000 skilled and amateur performers and target over 10 Mn downloads over the next six months.
About #fame:
#fame is India’s first LIVE video entertainment platform. Catering to mobile millennials through an integrated ‘talent-first’ strategy, #fame is set to become Asia’s premier digital entertainment network through its presence across 6 countries over the next 3 years. #fame’s content centers around mobile-led LIVE video programming and innovative video-on-demand content including high impact digital properties, shows and formats in genres such as entertainment, food, fashion, music, comedy. With a multi-platform approach in distribution and a strong presence across all digital and social platforms, #fame helps brands reach and engage audiences through customized solutions spanning talent-based content, properties and digital video services.
Download the #fame app from the Google Play and iOS app store
About IIFA:
The International Indian Film Academy is a first-of-its-kind effort to promote Indian Cinema globally, thus reaching out to millions of its fans. This pioneering effort is spearheaded by Wizcraft International Entertainment Pvt. Ltd., India’s first and premier event management and entertainment agency. It’s the celebration of Indian Cinema. The International Indian Film Academy. Propelling Indian Cinema to glorious pinnacles beyond Indian shores.
As global cinema rapidly emerges, a prominent place for Indian Cinema is reserved. IIFA constantly endeavours to showcase to the world the wealth of talent Indian Cinema has to offer.
The IIFA Weekend and Awards is a celebration of Indian Cinema consisting of fun-filled activities that brings the fans close to their favourite stars. The highlight of the Weekend is the IIFA Awards Ceremony that honours the best of Indian cinema. Fans of Indian cinema from all over the world converge to celebrate Indian cinema, whereas millions worldwide catch the telecast from the comforts of their home.
On its journey of celebrating Indian Cinema across the world, IIFA spreads the magic of Indian cinema to various exotic locales around the world. Starting with the Millennium Dome, London, IIFA has travelled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam, Dubai, Yorkshire, Thailand, Macau, Colombo and Toronto.
Wherever IIFA has left its mark, it has promoted the business of Indian Cinema and provided it an impetus