Delhi-based Niharika Rastogi to receive Rs 20,000 cash award for winning poster, selected from 122 entries from 38 countries.
Wendell Rodricks, one of India’s top fashion designers has picked the poster submitted by Delhi-based art director Niharika Rastogi as the winner of the KASHISH 2015 International Poster contest. Along with winning a cash prize of Rs 20,000, instituted by Rodricks, Niharika’s poster will also be the look of the sixth edition of KASHISH Mumbai International Queer Film Festival, scheduled to be held between May 27-31, 2015. South Asia’s biggest and India’s only mainstream LGBT film fest will be held at two venues, Mumbai’s iconic art deco Liberty theatre and Alliance Française de Bombay.
“The winning poster was very cinematic in its visualization,” said Rodricks. “There is a calm without the shrill in terms of excessive colour. It is what we need today to communicate the LGBT cause. It reaches out to everyone without a sexual barrier. Anchoring the base in the city of Mumbai is another plus. This is a poster that truly opens the LGBT door to embrace every person by reaching out with a hand and touching hearts via cinema,” added Rodricks.
It was a keenly contested fight, and one that was truly international. In a record, the contest this year received 122 entries from 38 countries across the world.