~ Latest addition to its premium product portfolio in India
~ Designed for those who aspire a luxurious lifestyle
New Delhi, 28th May, 2018: Whirlpool, the world’s leading manufacturer of major home appliances, has announced the launch of its “Carbon Black” Series of premium refrigerators. This launch marks another addition to the global range of premium products from Whirlpool. A fusion of cutting edge technology and international design, the new range comes in large capacity and sparkling black glass finish to give a luxurious touch to any kitchen. Crafted for convenience, the high-end series sports two formats – Top Mount and French Door Bottom Mount. Both the formats boast of one of its kind Hybrid Cooling Technology which maintains food moisture content and ultimate freshness over a long period of time.
Powered by advanced Japanese Inverter Technology the 2 Door model provides precise and powerful cooling through its 36 compressor speed levels. With 25.2 decibel, the appliance operates at near zero noise level. Large capacity of 585 L provides sufficient space to accommodate day to day requirements. A special compartment, Fresh Room, allows storage of all the delicate foods, leaving them fresher for longer.
The classic French Door Bottom Mount in a 4-door format is a canvas of seamless, minimalistic black glass doors, Touch UI panel and ergonomically designed Intelligent Glow Bar that creates a stunning and exclusive look. Designed for modern lifestyle, this refrigerator brings home smart technology that lets consumer experience 4 types of ice at home. This Refrigerator is a crystal clear ice making connoisseur. The beautiful Matrix Touch UI controls plethora of features like ice making indicator and self-cleaning ice tray which make this refrigerator the ultimate ice making machine. Available in 678L, it is a true blend of artistry, grandeur and functionality.
Speaking about the launch of this new series, Mr Sunil D’Souza, Managing Director, Whirlpool of India said, “Consumers have moved beyond looking at just the functionality of products, and want their personal gadgets as well home appliances to go along with their premium lifestyle. Whirlpool being a consumer centric brand has always introduced appliances that are high on performance and style. We are delighted to add the all-new Carbon Black Series to our premium product portfolio in the Indian market. This product is a must for anyone who is looking at a blend of style, convenience and technology for their homes.”
Some of the salient features of the product are:
- Black finish frameless glass panel to enhance the overall look of the appliance giving it a sleek and edgy look.
- Hybrid Cooling Technology makes airflow along the sides and top to ensure minimum contact with food and maintains uniform temperature throughout the appliance. Say goodbye to dry food with exclusive features like Metal cooling Tower and Air Surround System which helps in keeping the food fresh by locking in the moisture.
- A notification indicator that tells when the ice is ready to use and comes with an automatic cleaning feature.
- Unique Touch Panel helps you to access features like Energy Saving mode, auto ice making (four types), self-cleaning ice tray, vacation mode, express freezing, child lock, temperature increase sign and temperature control.
- Fueled by advanced Japanese Inverter Technology, the compressor comes with 36 speed levels that precisely control the temperature variations to give powerful cooling in minimum time.
- Bar UI with Advanced Temperature Settings- Presence of interactive user interface on bar handle presents twin advantages of quickly accessing the control and at the same time giving the door a clean and refined look to marvel at.
- Twin crispers storage space helps you store fruits and vegetables separately and conveniently, also keeping them fresh and giving them longer shelf life.
- AG+ Nano Deodorizer–This feature helps you keep the refrigerator hygienic and fresh with a small deodorizing unit at the rear of your fridge. Loaded with silver nano particles, the unit filters out bacteria and sterilizes the air for an odor free experience whenever you open the door.
- Express freeze Technology-The powerful Japanese inverter compressor, gets ice cubes ready really quickly with the push of a button. The quick freeze mode makes ice up to 30% faster. It also speeds up freezing of large amount of food.
About Whirlpool India
Whirlpool of India Limited headquartered in Gurugram, is now one of the leading manufacturers and marketers of major home appliances in the country. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of the manufacturing set-up features an infrastructure that is witness of Whirlpool’s commitment to providing its consumer with forward looking solutions.
Whirlpool entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry for washing machine category.
In 1995 Whirlpool acquired Kelvinator India Limited and marked an entry into the refrigerator market as well. The same year the company also saw acquisition of major shares in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Limited. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.
Pricing and Availability
Currently the products are available in major retail outlets in select cities – Delhi, Mumbai, Bangalore and Chandigarh followed by phase wise launch across Pan India.