Oberoi mall in association with Nature Forever Society celebrated World Sparrow Day to create awareness about the dwindling population of sparrows among citizens. With the help of two day activity in the mall, people were sensitized about different species of sparrows in urban environment. The activity was designated to make people understand the threats, the specie face and prevention that can protect the species from extinction.
From a sparrow mascot roaming in the mall to making people aware about how Bird Baths, bird feeders and bird homes can help these sparrows in summers, the activity received a great response.