Mumbai, July, 2017- Leading Bollywood celebrity fitness trainer – Yasmin Karachiwala has been signed by Skechers the sports lifestyle brand known for its high-performance shoes as a Fitness Expert. Yasmin with her extensive experience as a Fitness Expert will now represent Skechers as their Fitness Expert in India.
Yasmin has been part of the fitness industry for 22 years and has trained Bollywood big-wigs like Deepika Padukone, Katrina Kaif, Alia Bhatt and lot more. Apart from owning a gym- Body Image in the Mumbai suburbs, she is also the first BASI certified Pilates instructor in India and established the first Pilates studio in Mumbai. As a Fitness Expert for Skechers, Yasmin will be guiding the youth of today towards healthy living and will encourage them to take up a fitness regime as part of their daily lives. She will also interact with them on the importance of having a fit body and mind through the Skechers social media handles, and will also impart knowledge about using the right shoe for the right activity.
Yasmin is herself a huge fan of Skechers shoes and swears by the brands performance when it comes to light weight and heavy weight training. She says, “I am excited to be a part of the Skechers family. This International footwear brand has set standards for great fitness in India and abroad. Any fitness regime is elevated by when done with the correct technique and wearing the right shoe. I hope to bring in my expertise and knowledge to guide everyone towards a fitter life with Skechers. After all, a good workout needs a perfect pair of shoes as a perfect companion.”
Talking about the association, Rahul Vira CEO, Skechers South India Pvt Ltd said, “Yasmin Karachiwala is a role model for lot of youngsters. Her career is testament to her commitment, hard- work and her passion for making fitness mainstream. As the Skechers Fitness Expert, she will motivate youngsters and impart knowledge on how walking, running and simple work out regime should become an indispensable part of our everyday life. Yasmin Karachiwala is herself a Skechers user and believes in the brand’s performance that meets the requirements of active, athletic and fit lifestyle.”
Besides the high-performance shoes ideal for training. Skechers also offers consumers a vast array of fashionable footwear, for the style conscious individual who loves to work out in style. Yasmin’s personal style sense and fitness regime inspires lot of youth. With this collaboration, Skechers hopes to have a fitter and healthier India.