Delhi, June, 2018: After successfully venturing and establishing a mark in the Fashion industry, YWC has decided to expand its brand in the Sports vertical as well. Keeping Yuvraj Singh’s ideology of Live Dare Inspire , the brand has decided to launch an entire range of sports gear under the brand, YWC Sports.
The range of products consists of cricket equipment’s for Children and Adults keeping in mind the essentials required for cricket as well as other sports. An Entire series of Kashmiri Willow, English willow bats, along with soft leather gear kits and protection as well as kit bags paired with sports apparel make up the sports gear brand. The brand plans a swift expansion into additional SKUs to be distributed at affordable prices PAN India in a multi layered retail format a lot like the fashion labels go to market strategy. It will rely on online sales as well as placement in prominent retail chains and own stores. The brand is currently available across various stores in Delhi such as Kiddieland, Lodhi Sports, SS Venture, Booki Sports and many others.
The product is high quality with affordable pricing ranging from INR 1500 – 30,000
The products are now available at www.Amazon.in
Speaking on the launch of this new venture, Yuvraj Singh said, “Sports is in my DNA and I wanted to integrate good quality sports gear into the YWC label. The equipment we are introducing is something I have tried and tested and would recommend for use by children and adults alike. I have seen an overwhelming response for YWC as a fashion label and hope people like our new products as we foray into sports gear.”
YWC as a brand is intrinsically linked back to a deeper cause. Proceeds from sale of YWC products go towards funding the foundation – YouWeCan which was founded by Yuvraj Singh almost a decade ago to raise awareness around cancer prevention and care.
About YWC
YWC offers an exclusive blend of futuristic designs, chic fabrics and attitude amalgamated in one perfect collection. The high quality home-grown premium fashion label incorporates urban silhouettes and techniques to keep your fashion game on point. This is Yuvraj’s first fashion venture, although his style and fashion statement have always been admired and followed nationwide. Suditi Industries will license, and manufacture the brand.
About YouWeCan Foundation
The YUVRAJ SINGH FOUNDATION is a Non-Profit organization founded in 2009 registered under the BOMBAY PUBLIC TRUST ACT 1950. The organization is active since 2009 and working for three primary initiatives: Health, Education and Sports. Despite the progress made in oncology over the past few decades, cancer still holds a strong stigma for those who do not understand the disease or the effects of its treatment. YouWeCan is an effort to support and build awareness in their quest to conquer cancer. These grants will provide substantial funding of devices and adaptation of existing technologies for cancer awareness and detection in low and middle-income areas nationally.