Singapore, Monday, April 14th, 2014 – ZALORA and Sephora have announced a partnership that will see the popular international beauty retailer distribute online in Southeast Asia through ZALORA. Launching in Singapore and Malaysia, this will be the first time Sephora will be available for customers to purchase online in the Southeast Asia region, with plans to expand to Thailand in mid-2014.
The addition of Sephora comes as ZALORA continues to build on its already extensive offering of international fashion and beauty brands alongside its wide assortment of local labels. ZALORA’s strong foothold in the region’s fashion and beauty e-commerce market means Sephora will launch to an already highly established customer base who are looking to purchase fashion and beauty items online.
Harry Markl, regional managing director of ZALORA said, “ZALORA has over 15 millionvisits to its sites monthly. In terms of delivery times, user convenience and experience and brand assortment we are the strongest fashion e-commerce site in the region. Having such a well-loved and aspirational brand such as Sephora come on board is a great example of how traditional retailers can partner with e-commerce to not only introduce their brand into new markets, but to improve the overall customer experience by seamlessly fusing online and offline shopping.”
Markl went on to add that eventually Sephora’s large range of exclusive and selective brands will be available on ZALORA. “By mid-year, Zalora’s entire beauty category will come under a Sephora umbrella – meaning the assortment of beauty brands available on Zalora will be highly similar to what a customer would find in a regular Sephora store.”
Drina Chee, Regional Marketing Director at Sephora Asia Pte Ltd commented, “Given Zalora’s massive reach and expertise when it comes to fashion and beauty e-commerce, we felt they were the right partner to introduce Sephora to online shoppers in Southeast Asia. With so many people connected to the internet in this part of the world, it makes sense to bring Sephora online here.”
While Sephora will launch on ZALORA in Singapore and Malaysia first, there are plans to eventually expand to other ZALORA markets in Asia Pacific within 2014. Sephora will have its own shop-in-shop on the ZALORA site. With Zalora’s 1 – 3 day delivery time, free delivery with every purchase over a certain spend, free returns, and multiple payment methods including cash on delivery, customers will be able to get their Sephora fix any time of day, no matter where they are.
ABOUT ZALORA Group
ZALORA Group is Asia Pacific’s leading group of online fashion destinations. Founded in late 2011, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam, Hong Kong and Australia and New Zealand, operating as ZALORA in Southeast Asia/ Hong Kong and as THE ICONIC in Australia and New Zealand. ZALORA Group’s localized sites offer an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 100-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA Group is the online shopping destination with endless fashion possibilities.
ABOUT SEPHORA
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora’s own private label. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world. Owned by Louis Vuitton Moet Hennessy (LVMH), the world’s leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, and innovation.